Maybelline has a new brand ambassador

Maybelline, known for their cosmetics, has a new brand ambassador who plans on changing the world.

Screen Shot 2016-04-18 at 12.55.31 PMHerieth Paul was born in Tanzania and moved to Canada with her mother when she was just 11 years old. She was spotted by modeling scouts at just 16 years old and have worked with large companies and brands throughout the world. She recently has been chosen to be the global ambassador for Maybelline.

According to Associate Editor of the Huffington Post, Krithika Varagur says, “It’s still rare to see women of color represented in the beauty world, both in campaigns and for products themselves, So Paul’s appointment is a welcome addition to the Maybelline lineup.”

In an interview with Huffington Post, the model says, “True change must start from within each of us. We must look outside ourselves and recognize that the world is made up of people of all different colors. Fashion is a reflection of the times we live in. Today fashion is a global business, runway shows are live-streamed all over the globe as they happen. With “see now/shop now,” smart designers will recognize the need to represent the times we live in on fashion runways and campaigns. Social media was the spark that initiated the discussion. More importantly we must continue to speak about it!”

Paul has said in multiple interviews that she plans on using this platform to change the world and make a change in the modeling industry, representing the women of color.

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