The line hit stores such as Nordstrom, TopShop, and other retail outlets on April 14th. The line has had tremendous success already, with multiple retail outlets currently sold out of pieces from the line.
The line consist of athletic wear, such as sports bras, tees, tank tops, leggings, socks, sweatshirts and shorts. According to Nordstrom’s website, this activewear line is “made up of effortlessly cool pieces cut from high-performance fabrics.”
According to HuffPost Style, Beyonce named this line after the park she used to go to when she was a child. “The park became a state of mind. The park became my strength. The park is what made me who I am.”
Alison Forte, a avid Beyonce-lover, owns several pieces from the line. She says, “I have the low rise leggings and a sleeveless shirt and I love both products. The leggings are the best workout leggings I’ve seen on the market. They are easy to move in and give you a great shape and you can tell they’re made with quality material. The shirt is great too because the material is light so it lets your upper body get some air, but its not so light that it’s see through.”
This video was released in order to introduce the line.